Goop Beauty Expands in Ulta Beauty

Gwyneth Paltrow's brand debuts in 800 stores on Sunday.

Gwyneth Paltrow is bullish on Goop Beauty.

Goop Beauty debuts in 800 Ulta Beauty stores nationwide. It’s the next step for Gwyneth Paltrow’s brand after launching on Ulta.com in June. The expansion comes a year after parent company Goop laid off 18% of its 216-person workforce. Paltrow noted that beauty is Goop’s biggest, most profitable business. But the company continues expanding into other categories via Goop Kitchen and G. Label. For now, at least, the focus is on beauty. Six Goop products are featured on Ult...

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